MTN Swaziland
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Dec |
Mar |
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2005 |
2005 |
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Swaziland financial results |
Rm |
Rm |
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Revenue |
257 |
250 |
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EBITDA |
138 |
120 |
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PAT |
78 |
56 |
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Market information |
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Population (million) |
1,1 |
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Mobile penetration (%) |
19 |
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Mobile market share (%) |
100 |
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Number of mobile operators |
1 |
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Operational information |
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Prepaid/postpaid mix (%) |
98/2 |
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Note: Financial data reflects 100% of the operation
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COMPANY OVERVIEW
MTN Swaziland is a partnership between MTN and Swaziland Post and Telecommunications Corporation (SPTC) and has been operating commercially since 1998. The board consists of nine members. MTN Swaziland added over 57 000 subscribers during the period, taking its total to 213 000. Swaziland has a population of 1,1 million with estimated mobile penetration of almost 19%, up from 13% in the previous financial year. ARPU declined to USD23 in line with growth in lower-usage prepaid customers.
NETWORK INFRASTRUCTURE
Total capital expenditure was USD3 million with geographical coverage at 79% and population coverage of 89%. The additional mobile switch centre and base station controller commissioned in the previous financial year are fully operational.
MARKETING
MTN Swaziland continued its sponsorship of the Premier League of Swaziland, a significant brandbuilding opportunity in a country with a large contingent of football supporters. The company also sponsors the Entrepreneur of the Year Award and the King Cup Golf event.
PRODUCTS
During the period, MTN Swaziland increased its off-peak offerings and enhanced two postpaid packages to stimulate usage. GPRS was made available to subscribers by exploiting MTN South Africa’s proximity.
DISTRIBUTION
MTN Swaziland completed the restructuring of its distribution network during the period and now has 850 distribution points countrywide, serviced by wholesalers. Direct distribution is managed through two MTN service centres. There are 100 payphones strategically located around the country where there are limited or no telecommunication services.
LEGAL AND REGULATORY
The establishment of an independent regulator is still pending as is the finalisation of a new telecommunications bill which could liberalise the industry.
EMPLOYEES
MTN Swaziland has 105 staff members, an increase of 25% over the previous financial year.
CORPORATE SOCIAL INVESTMENT
MTN Swaziland makes regular donations to social welfare organisations, including the Swaziland Action Group Against Abuse.
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