2025 was the final year of our Ambition 2025 strategy, before the transition to Ambition 2030. To ensure strategic delivery, we used KPIs to measure our performance in relation to our four strategic priorities. Annual executive remuneration was determined by delivery against annual goals that contributed to achieving the 2025 KPIs. For details, see the REM.
Our strategic priorities
Objectives
How we measure success
Performance 2025
Our strategic priorities
Build the largest and most valuable platforms
Objectives
Pivot from 'product' to 'platform' play
How we measure success
100m MoMo users
High 20% to low 30% growth in fintech service revenue
Our strategic priorities
Drive industry-leading connectivity operations
Objectives
MTN subscribers
Doubling of consumer mobile data
Step change in efficiencies
Own the Home
Leading FibreCo in Africa
How we measure success
300m subscribers
200m active data users
>R5bn of expense savings off the 2020 base
10m homes
Fibre footprint >135 000km
Performance 2025
307.2m
172.6m
R7.4bn (of revised R7-8bn target,
2024 – 2026)
7.0m (includes MBB)
141 000km
Our strategic priorities
Create
shared value
Objectives
Step change in ESG positioning of the Group
Greenhouse gas (GHG) emissions
Broadband coverage
Diversity and inclusion
Sentiment shift through stakeholder management
Broad-based ownership and inclusion across markets
Continuous growth in contribution to society
How we measure success
Top quartile ESG ratings
~50% average reduction target by 2030 and Net Zero emissions by 2040
95% broadband coverage by 2025
50% female representation by 2030
MTN Reputation Index Score >75%
Localisations:
– MTN Ghana
Continue to contribute to societies and economies
Performance 2025
Declining, refer to Create shared value
48%
94%
45%
80.1%
30% localisation
~R150bn in economic value added
Our strategic priorities
Portfolio
optimisation
Objectives
Execute on ARP and reduction of leverage
Reveal value of platforms and infrastructure assets
How we measure success
ARP proceeds >R25bn
Fintech and FibreCo separation
Performance 2025
Key: Achieved annual targets In progress